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JONBI General Trading L.L.C. is a premier diversified trading and services company headquartered in Dubai, United Arab Emirates. Originally established in Kuwait in 2010, JONBI has steadily evolved from a specialized trading firm into a multi-vertical solutions provider, serving clients across the GCC, MENA, Africa, and South Asia.

With a strong operational base in Business Bay and a strategic logistics hub in Al Quoz, Dubai, JONBI is well-positioned to deliver fast, reliable, and value-driven solutions across industries. Our growth into the UAE marks a significant milestone in our journey—reinforcing our commitment to regional expansion, operational excellence, and long-term partnerships.

Who We Are

JONBI General Trading L.L.C. is a dynamic and diversified conglomerate driven by a clear purpose: to deliver the right solutions at the right time. Over the years, we have built expertise across multiple core verticals, enabling us to support complex operational needs under one trusted umbrella.

Our key business verticals include:

  • Vertical Transportation (Elevators & Escalators – parts, solutions, and support)
  • Information Technology (hardware, infrastructure, and solutions)
  • Agriculture & Green Development
  • Management Consultancy
  • Logistics & Supply Chain Solutions
  • General Trading

By combining technical expertise, global sourcing capabilities, and local market knowledge, we help our clients reduce downtime, improve efficiency, and achieve sustainable growth.

Our Mission
To deliver operational excellence across every sector we serve. Whether minimizing building downtime, enabling digital transformation, or supporting food security, we are committed to providing the right solution, at the right time, at the right price.
Our Vision
To become the most trusted diversified trading and solutions partner in the Middle East and Africa by 2030—bridging global technology with local needs through innovation, reliability, and service excellence.
Our Geographic Reach
From our headquarters in Dubai, JONBI actively serves:
United Arab Emirates
GCC Countries – Saudi Arabia, Qatar, Oman, Bahrain, Kuwait
Extended Markets – Africa and South Asia
Our regional presence and strong supplier network allow us to respond quickly to market demands while maintaining consistent quality and compliance standards.
Our Commitment
At JONBI General Trading L.L.C., we are more than a trading company—we are a solutions-driven partner committed to building lasting relationships based on trust, performance, and shared success. As we continue to expand our capabilities and regional footprint, our focus remains steadfast: empowering businesses with reliable solutions that drive growth and resilience.

What Drives Us – Our Core Values

1
Integrity & Transparency
We believe in honest and ethical business practices. Our clients can expect transparent pricing, clear communication, and zero hidden costs in every engagement.
2
Uncompromising Quality
Quality is non-negotiable. From elevator components to IT hardware, we supply only 100% genuine, OEM or OEM-compatible products, supported by certificates of conformity and quality assurance.
3
Reliability & Agility
In today’s fast-moving environment, time is critical. Our streamlined logistics and sourcing capabilities enable same-day dispatch and 24–48 hour emergency delivery, ensuring uninterrupted operations for our clients.
4
Customer-Centric Approach
We go beyond trading. Our team focuses on understanding client challenges, offering fast product identification, technical guidance, and dependable after-sales support to deliver real solutions—not just products.
5
Sustainability Commitment
Through our agricultural and green development initiatives, we actively promote eco-friendly practices and sustainable solutions that contribute to long-term environmental and economic resilience.
6
Diversified Innovation
We continuously adapt to evolving market needs. By expanding across industries—from construction and logistics to IT and agriculture—we bring modern, value-driven solutions that help our clients stay ahead.